Why is social media still important in 2016?

When we saw this, we were so shocked that anyone had even asked the question that we had to sit down. Shrill cries echoed around Buzz Social HQ – how could anyone question the importance of social media?

But then, after the initial shock, we thought – no. Not everyone loves social media as much as we do. It shall be our aim to make them understand!

So here we are. We’ve had a tea break and a chocolate digestive and now we’re ready to move on, to explain why social media is still as important as ever. Maybe even more so.

Take this simple scenario – you’re a hot dog seller based at Piccadilly Circus (can you tell we haven’t had our lunch yet?). One of many people selling those oh so wrong (but oh so right) 2am hot dogs. You’ll probably make an OK trade just from passers by. There are quite a few people in London, after all.

But what about if you could make people actually come to you? Make those wanderers who’ve had one too many beers actually make that extra journey, just to eat your hotdogs. That would be amazing, right? Well, this is where social media comes in.

You could Instagram your hot dogs, those beautiful juicy onions tempting people from afar. What about a twitter feed (excuse the pun) or a Facebook group where you can engage with your hot dog munchers even before they’ve left the house to go to the pub?

This is just a simple example, using some basic social media. But if you have a targeted campaign, tailored to your needs, drawn up by an expert team of social media lovers – that’s us, by the way – then the world is your oyster. Social media is not only a great way to build brand awareness but it’s also one of the most effective ways ever to engage with your customers and your potential customers without even leaving the comfort of your office.

It’s an extremely powerful tool and should never, ever be underestimated. In the right, experienced, hands it will make your business fly in a way you’ve only imagined possible in your wildest dreams.

So, can you understand why we were all so shocked that anyone would even question its importance? Social media is just as important now, if not more so, than it ever was. And if you manage your social media in the right way, amazing things can and do happen.

What are you waiting for? Get in touch with our team at Buzz Social now for a quick chat. We’re over the shock and ready to chat about how we can make your brand shine.

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